Data-Driven Growth Leader | Customer Experience Architect | Brand Strategist
Transforming marketing into a strategic growth engine through
data intelligence, creative innovation, and customer-centric strategy.
I believe marketing should be more than storytelling — it should be a system of growth. My work blends data precision with human understanding, helping brands evolve from awareness to advocacy. By aligning insights, creativity, and customer experience, I build strategies that turn business goals into measurable momentum.
I’m a marketing leader who bridges the gap between analytics and emotion — bringing clarity to complexity and strategy to storytelling.
My career has been built on one principle: every marketing initiative should drive sustainable business growth and deepen customer connection.
I’ve led transformations that redefined how brands engage, measure, and evolve — from lifecycle redesigns and omnichannel launches to complete digital ecosystem overhauls. Along the way, I’ve partnered with teams across industries to spark innovation, align vision, and deliver measurable results.
Translates complex business objectives into scalable, data-informed marketing ecosystems that drive brand expansion, customer loyalty, and measurable long-term growth. Combines analytical precision with creative vision to deliver cohesive strategies that elevate performance across diverse industries.
Transforms data into strategic advantage by connecting analytics, customer intelligence, and performance metrics to guide smarter decisions. Builds insight-driven frameworks that optimize engagement, elevate conversion, and strengthen retention across every stage of the customer journey.
Champions the evolution from traditional marketing to connected, digital-first ecosystems that unify channels and elevate customer engagement. Leads with a balance of strategic insight and innovation, driving seamless integration across email, social, video, and emerging platforms to deliver sustained brand growth.
Builds end-to-end retention frameworks that transform customer relationships into long-term brand loyalty. Integrates personalization, journey mapping, and loyalty strategies to deepen engagement and maximize customer lifetime value across every touchpoint.
Cultivates high-performing teams through a blend of mentorship, collaboration, and accountability. Leads by example, creating a culture where clarity, growth, and shared purpose drive performance, retention, and continuous improvement.
Drives organizational efficiency through streamlined marketing operations, scalable processes, and smart technology integration. Builds agile systems that align people, platforms, and performance—empowering teams to deliver faster, smarter, and with greater impact.
Throughout my career, I’ve guided organizations through pivotal growth moments — leading initiatives that modernized their marketing, redefined their customer experience, and unlocked measurable performance.
Each role has strengthened my ability to unite strategy, creativity, and technology under one goal: scalable, data-driven growth.
Lead enterprise-level customer experience, lifecycle, engagement, and retention strategies across portfolio brands.
Oversaw brand transformation, communications strategy, and digital evolution for national portfolio of luxury properties.
Directed multi-million-dollar integrated campaigns across print, TV, and digital channels targeting high-net-worth clientele.
Provided strategic direction for clients across consumer, franchise, and lifestyle sectors at marketing agency.
Results aren’t just numbers — they’re proof of strategy that works. These metrics reflect the measurable business outcomes I’ve delivered by aligning brand, data, and customer experience.
Hover over each metric for measurement details
My approach to marketing integrates analytical rigor, creative innovation, and customer empathy — ensuring every initiative drives both brand value and measurable ROI.
Driving Customer Lifetime Value (CLV)
Expert in mapping the end-to-end customer journey, establishing key touchpoints, and implementing comprehensive strategies that yielded up to a 50% increase in repeat purchases and high-value customer retention.
Orchestrating Brand Loyalty and Advocacy
Focus on optimizing service programs, leveraging feedback loops and automated workflows to enhance satisfaction, and strengthening the pre/post-purchase experience to maximize brand loyalty and advocacy.
Holistic Digital Transformation Leader
Visionary leader who transformed traditional marketing into a unified, holistic digital strategy that integrates email, social, video, and paid media to significantly expand brand reach and generate new revenue streams.
Data-Driven Growth and ROI Optimization
Specializing in rigorous performance metrics analysis (KPIs, revenue, traffic, engagement) and using customer behavior data to optimize campaigns, resulting in a 50-70% increase in core digital metrics.
Streamlining for Efficiency and Cost Savings
Proven success in transforming operational efficiency—from budget oversight and resource allocation to streamlining roles—leading to significant cost reductions (up to 20% OPEX savings) and improved productivity across marketing teams.
Defining and Scaling Market Presence
Leadership in spearheading successful strategic rebrands and developing cohesive brand narratives that resonate with target segments, significantly expanding brand awareness and driving market acceptance.
Multi-Million Dollar Budget Stewardship
Strategic oversight and responsible management of marketing and media budgets ranging from $5M to $10M+, ensuring every dollar is allocated to maximize ROI, meet financial targets, and drive organizational objectives.
End-to-End Campaign Execution Excellence
Leading complex marketing initiatives, including large-scale rebrands and new product launches, from concept to final delivery and assessment, ensuring cross-functional alignment and timely execution within budget constraints.
Precision Automation for High-Converting Campaigns
Expertise in leveraging platforms like Marketo, HubSpot, and Salesforce to build sophisticated automation workflows that drastically improve campaign performance, including boosting open rates from 35% to 85%.
Scaling Engagement and Community Growth
Developing integrated social strategies that capture traffic, drive recurring revenue, and deliver explosive community growth, including increasing one platform's following by over 9,500%.
Creating Value-Driven Narrative and Assets
Strategy and development of diverse content assets (video, webinars, guides, print) to support the full customer journey, educate new users, and enhance market-facing narratives.
Building High-Performance Teams
Collaborative, hands-on leadership building teams of 9+ FTEs with 97% retention. Empowering individuals through mentorship, quarterly goal alignment, and continuous development while maintaining accountability.
I bring a unique blend of strategic clarity, creative fluency, and operational discipline to every organization I partner with. My edge lies in how I think — combining data science and design thinking to solve complex marketing challenges with precision and purpose.
As a disciplined and strategic leader, I build high-performing marketing operations that drive consistency, clarity, and scalability. I streamline marketing operations to enable smarter decision-making, faster execution, and stronger collaboration across teams.
By blending analytical precision with creative intuition, I transform data into actionable strategy — connecting insights to outcomes. I turn complex information into clear, growth-driven marketing decisions that inspire lasting impact.
Integrated digital channels and social platforms deliver forward-thinking marketing experiences. By combining emerging technology with strategic storytelling, I design programs that engage audiences, elevate brands, and drive meaningful connections.
By aligning teams around insight and empathy, I create experiences that turn customers into advocates. I put the customer at the center of every strategy, shaping journeys that drive engagement, loyalty, and long-term retention.
By bridging perspectives and staying actively engaged in execution, I ensure innovative ideas are practical, aligned, and delivered at the highest standard. I lead by fostering collaboration and working alongside teams to guide strategy into action.
I develop and execute marketing strategies that strengthen brand presence while driving sustainable growth. By integrating customer insight, creative storytelling, and market intelligence, I position brands to expand influence, loyalty, and long-term business impact.
Technology is the infrastructure of modern marketing — and I’ve spent my career designing ecosystems that empower data-driven creativity.
Every tool I use is part of a larger strategy: turning data into insight, insight into action, and action into growth.
Detailed explorations of strategic initiatives that delivered measurable business transformation
Redesigned end-to-end customer lifecycle achieving 50% increase in repeat purchases and 48% improvement in retention rates through strategic journey mapping and personalized automation.
Implemented intelligent automation workflows leveraging AI for personalization, predictive analytics, and content optimization, resulting in 10x content production and 287% organic traffic growth.
Led comprehensive MarTech transformation integrating CRM, automation, analytics, and creative tools into unified ecosystem, reducing expenses 20% while improving campaign velocity 35%.
Completely rebuilt fractured marketing function into cohesive, strategic revenue engine serving sales enablement and driving 143% pipeline growth through integrated campaigns and collateral.
My leadership philosophy centers on people
empowering teams to take ownership, innovate boldly, and align around a shared vision of excellence.
“I believe leaders don’t just drive performance — they cultivate belonging, clarity, and purpose.”
Builds an environment where individuals feel valued, empowered, and inspired to perform at their best. Fosters mentorship, growth, and open communication that spark collaboration, creativity, and innovation—driving both engagement and organizational success.
Leads alongside the team, fostering trust through action, accountability, and shared purpose. Blends strategic direction with hands-on collaboration—creating an environment where excellence is achieved together and every contribution drives collective success.
Facilitates regular reflection and goal setting to ensure clarity, focus, and shared purpose across the team. These sessions create space for recognition, growth, and development, empowering individuals to reach their potential while aligning collective efforts toward meaningful outcomes.
Cultivates a culture where creativity and curiosity thrive by encouraging teams to challenge assumptions and explore new approaches. Fostering collaboration and inventive thinking drives solutions that push boundaries and deliver meaningful, high-impact results.
Guides and develops high-performing teams through strategic insight, mentorship, and actionable feedback. Creates opportunities for continuous learning and growth, empowering individuals to reach their potential while contributing to organizational success.
Builds resilient, high-performing teams by fostering trust, transparency, and recognition. Values diverse perspectives and continuous learning, empowering teams to navigate complex challenges with confidence and collaboration.
I write about the evolving intersection of data,
creativity, and human connection
exploring how marketing can be both analytical and artful.
In today's competitive landscape, marketing must prove its value through measurable business outcomes. Explore frameworks for aligning marketing investments with revenue growth and positioning marketing as a strategic driver rather than a cost center.
Read Article →Customer lifecycle marketing transforms transactional relationships into long-term loyalty. Learn the strategic framework for mapping journeys, implementing automation, and measuring lifecycle health for sustained growth.
Read Article →Modern marketing leadership requires both strategic vision and hands-on execution. Explore the player-coach model that builds high-performing teams through empowerment, clarity, and shared accountability.
Read Article →Marketing analytics should drive action, not just reports. Examine how to build actionable dashboards, establish meaningful KPIs, and create a culture of data-driven optimization that delivers measurable ROI improvements.
Read Article →Exploring cognitive biases, emotional triggers, and decision-making frameworks that influence consumer behavior. Understanding the subconscious drivers behind purchasing decisions to craft more effective campaigns.
Read Article →From color theory to logo psychology, examining how visual elements create emotional connections. The neuroscience of brand recognition and loyalty formation through strategic design and consistent brand experiences.
Read Article →Navigating the intersection of artificial intelligence and human creativity. How to leverage AI tools while maintaining authentic brand voice, emotional resonance, and the strategic thinking that only humans can provide.
Read Article →Understanding how to capture and maintain attention in an oversaturated digital landscape. Strategies for cutting through noise with meaningful, memorable messaging that drives engagement and conversion.
Read Article →I turn marketing into a measurable growth engine. By combining data-driven strategy, creative innovation, and customer insight, I build systems, teams, and campaigns that scale and deliver lasting business results.